Eruj India – Clothes with Natural Soul,
Eruj is a Persian word that means dawn symbolizing hope and New Beginning. We are a conscious clothing brand born from love for nature and a deep desire to bring positive change to the world. At our core, we are dreamers, doers, and believers in sustainable living. But most importantly — we are humans who care. Eruj India is not just about fabric and thread — it’s about people, the planet, and a purpose greater than profit. We exist to make clothing that feels good, looks beautiful, and does something meaningful. Each piece we create carries the hands, hopes, and hearts of the rural women we work with — strong women who inspire us every day.
Our mission is simple but powerful:
Thoughtful Journey. Conscious Clothing.
Empower rural women through secure livelihoods.To encourage people to switch from non-breathable to breathable Nature Fabric.Inspire mindful consumption and ethical choices
Plant trees and give back to our Earth — We will spend 5% of our total profits to native tree plantation efforts by ourselves and for clean up drives.
The little things that make us who we are.
We share a strong connection with the clothes we create for you...
To create fashion that empowers women, protects nature, and inspires conscious living :--
Empower rural women through secure livelihoods.To encourage people to switch from non-breathable to breathable Nature Fabric. Inspire mindful consumption and ethical choices. Plant trees and give back to our Earth — We will spend 5% of our total profits to native tree plantation efforts by ourselves and for clean up drives.
Our Journey
Eruj India started as a quiet dream in a small corner of my heart. I grew up seeing the talent of village women often overlooked, and the damage fast fashion was doing to our planet. I knew I had to do something — something real, something that matters.With no big investors or fashion background, just a heart full of purpose, I began this journey. Slowly, we connected with artisans, listened to their stories, and started building from the ground up — one stitch at a time.Today, Eruj India is not just a brand. It is a movement. A promise. A platform for unheard voices and unseen talents. And this is just the beginning.
Why chose us
When you choose Eruj India, you're not just wearing clothes. You're wearing a story. A cause. A change.
From My Heart to Yours
I started Eruj India not just to sell clothes — but to make a difference. For the Earth. For women. For the future. And I’m truly grateful to every person who believes in us.